BUILDERS
CHARLIE CHUPP
Principal and CEO
“Fading West delivers innovative modular housing designed with communities in mind. By combining LEAN manufacturing with thoughtful design, we build high-quality homes that foster connection and growth - faster, smarter, better and more cost-effectively. Our homes are designed offsite, precision-built in our state-of-the-art factory, and delivered significantly faster than traditional construction, saving time and money for projects of all sizes. We build your home as if it was our own.” - Charlie Chupp
ERIC SCHAEFER
Chief Business Development Officer
20+ years Palisadian
“Back in 2016, Fading West began with the question of how to build a high quality, architecturally interesting home that was affordable for families. Over the years, we developed a vertically integrated approach by building entire homes, including porches, completed interiors/exteriors and roofs in our factory. In September and October of 2024, Fading West built 82 homes in two months that were trucked to Seattle and shipped to Maui to house families who lost their homes in the Lahaina fire. By January 2025, all families had moved into their new homes after living in hotels for 15 months. Production took less than four months from the start of construction to move in.” - Eric Schaefer
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December 18, 2023
By Binyamin Appelbaum
“On a windy morning last month, I watched as wooden platforms the size of train cars moved down the Fading West assembly line, advancing to a new station every few hours as workers added walls and windows, wiring and insulation, dishwashers and cabinets. The finished boxes are trucked to building sites and swung into place by cranes. Houses consist of two to four boxes. Once they’re knitted together, the result looks like a traditional home.
Charlie Chupp, the chief executive, previously ran a company that built and shipped all the pieces of new stores for Starbucks, Einstein Bros. Bagels and other restaurant chains. Fading West is seeking to apply a similar model to building homes and apartments. Factory building has other advantages, too. It can reduce waste, maintain higher standards of consistency and produce homes that are more energy efficient. It is not subject to rain delays.
Final assembly happens so quickly that it almost seems like a magic trick. In Poncha Springs, a town 30 minutes south of Buena Vista, I watched as a crane swung a 19,894-pound box over a concrete foundation. A worker on each corner checked the fit while two more waited in the basement to connect it to the foundation. As it was secured, a truck arrived with the next box. The team of eight workers has sometimes assembled four houses in a single day.”